Joseph Louis Tan Book The Second Opinion

Investor first · Agent second

A second opinion before your next property move.

Hi, I'm Joseph. I've bought and sold across 7 properties, here in Singapore and the UK, with my own money. The wins taught me some things. The mistakes taught me more.

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Joseph Louis Tan, Singapore property agent
A note before anything else

Hey, Joseph here.

If you've been going in circles on your next move, whether to upgrade, keep or sell, buy a second property, or wait, you've probably started to wonder whether you're just bad at this. You're not. Almost everyone giving you property advice gets paid when you transact.

In 2019, my wife and I walked away from a BTO and lost about 25 thousand dollars. Since then I've bought and sold across 7 properties, here and in the UK, while we raised our two boys. Some moves paid us well. Some taught me expensive lessons about buying on hope instead of a plan.

So when I sit down with you, I start with the plan, not the property. The same way I decide for my own family.

Think like an investor. Decide like a parent.

Joseph

Joseph Louis Tan at the Fountain of Wealth, Singapore

Why a second opinion

Most property advice comes from someone who gets paid when you buy.

The showflat is built to make you feel behind. The headlines are written to be clicked. So families end up making their biggest money decision at 11pm, tired, on their phones.

My goal is to help 1,000 Singaporean families retire safely through property. Safely is the important word. I learned it at home, watching my parents work their whole lives to give us more than they started with.

Where my own money has been

The short version.

2007–25Eighteen years in design and education. Every dollar I invested began as salary, earned the same way yours is.
2019Walked away from our Tampines BTO. Lost about 25 thousand dollars. The lesson that started everything.
2019–22Two industrial units in Ubi, bought and sold. My first deals as an investor.
2020–24Bought a two-bedroom condo at Parc Clematis, rented it out, sold it four years later.
2022–25Bought three flats in the UK, Manchester and London. Tenanted, roughly break even after fees, and a second education in what can go wrong overseas.
2024Bought our family home, a resale executive condo in the north, where we are raising our two boys.
2026Became an agent with JNA Real Estate, the six-time champion team in PropNex, Singapore's largest property agency. Here to give families the second opinion I wish someone had given me.
Joseph in a hard hat and safety vest above the Manchester skyline
Manchester. Checking on my own money, in person.
Joseph with his wife and two young sons
The reason for all of it.
Joseph with his parents, sister and brother
Mum and Dad. Where the word safely comes from.

The Second Opinion

One free call. Your numbers. Every option on the table, including staying put.

45 minutes, Zoom

We go through your actual situation together. No listings pitch. No project of the month.

Within 24 hours

A one-page game plan for your family, written down. You keep it either way.

A straight read

From someone who has made these decisions with his own money, for his own family.

This is for you if
  • You own your place and are weighing the next move: upgrade, keep or sell, a second property, or wait.
  • You and your partner see it differently and want a third voice with no agenda.
  • You keep turning it over at 11pm and want someone to just look at the numbers with you.
Probably not for you if
  • You are buying your first BTO. You do not need an agent for that. Apply, ballot, and keep your money.
  • You want someone to tell you prices only go up. I will not do that.

The Family Property Plan

The map my own family uses.

Three milestones, nine missions, one destination: retiring safely through property. Here is the whole map. I walk you through every part of it in the video, so score your own situation as you watch.

The Family Property Plan wheel: three stages (Get Clear, Get Paid, Get Safe) leading to Plan, Profit and Peace, around the centre goal of retiring safely through property

Book The Second Opinion

Pick a time that fits family life.

Free, 45 minutes, on Zoom. Come with your rough numbers: what you still owe, what you think your place is worth, and CPF used if you know it. If you are deciding as a couple, pick a time when both of you can be on the call.

Joseph Louis Tan

And if you take one thing from this page, let it be this. You are not doing this alone. I have sat where you are, turning the same decision over late at night. When you are ready, we will look at it together.